Why SEO Service – I see so many passionate business owners that want to take their business to the next level yet they are frightened to take the plunge. By plunge I mean taking the necessary risk to help your business grow. Working at BizeeBay, the number one digital marketing company in Austin, Texas. I have had the opportunity to help many businesses take these hurdles and this is just some of the tall tail signs of a company that will die or thrive.
The no brakes entrepreneur…
One signature business owner that I have seen over the years is the one that goes non stop without taking the time to review the metrics. This business owner is great in some aspects and extremely dangerous in others. Going full blast helps when it comes to decision making. It is important to not hesitate when an important opportunity comes along. Some business owners stall, and stall, and stall until the opportunity completely disappears. This will keep a companies revenue flat which will, of course, inhibit growth. On the other hand, this business owner will not take the time to analyze the metrics that allow a business to make a calculated business decision that inhibit growth. I think that a lot of business owners are nervous to analyze certain marketing metrics because the thought that they might not be working and it could be seen as a waste of time or money. Yet, this conclusion is actually a good thing because in that circumstance you can redirect marketing efforts through channels that bring a better ROI. A/B testing your marketing campaigns is the only way to grow your business and if you can’t put the brakes on sometimes than how can
you move to better and more effective marketing efforts.
SEO Service – The OVER calculated entrepreneur…
This business owner thinks that the only thing that matters in business is the numbers, and while the numbers are important it is equally important to to take emotions into consideration. Running a business is not all numbers because if it was it would be ran by highly sophisticated computers that simply put equations into different scenarios. Being able to put yourself in your customers shoes is an important trait as a leader. These business owners have trouble putting a decision past the analytics. Just because you see significant growth in a certain field; does this campaign meet your moral standards for your company? Does it meet the customer service standards moving into the future? Does it meet the standards necessary for customer retention? These questions need to be asked when making these decisions, but if the only thing you are analyzing is the numbers then where will your company end up?
Don’t be scared to put the brakes on and definitely don’t be scared to put the pedal to the floor. You need to take the best of both worlds and use them to your advantage. If you want to succeed you need to put yourself out there. You need to reach above your comfort zone. A/B test all of the characteristics that make you a great entrepreneur and capitalize on what works best for you and your company.