We specialize in correlating these parameters to your target audience
Geographic targeting is a feature that allows advertisers to customize their content based on the viewer’s location. This can be done by targeting specific countries, states, regions, cities, or even zip codes. By using geotargeting, businesses can stay on budget by only engaging with leads within their defined geographic area. For example, if a business only operates in a certain region, geotargeting will help them avoid the expense of advertising to viewers outside of that area. At BizeeBay we offer this feature to help our clients effectively target their advertising efforts and get the most out of their campaigns.
Demographic targeting allows advertisers to refine their potential audience to only include those within their actual target demographic. This can be done by selecting various data points such as income, gender, education level, and more. By using demographic targeting, businesses can avoid wasting money on advertising to individuals who are not part of their target audience and instead focus their efforts on the highest potential clients. For example, if a product or service is specifically geared towards homeowners, advertising only to homeowners is likely to be more effective than a broader, less targeted campaign.
Contextual targeting involves considering what the consumer is currently viewing and how that content may be related to other products or services. This can be useful for identifying potential connections between consumers who may not have a direct link, but who have enough similarities to be likely interested in the same products or services. For example, a consumer with a strong interest in outdoor activities such as fishing or camping may be a good target for an advertisement for a new off-road vehicle. Similarly, a consumer who is looking at IRS business tax information may be interested in business banking services. At BizeeBay we use contextual targeting to help our clients reach the right audience and increase the effectiveness of their advertising efforts.
Retargeting is a powerful marketing tool that can be highly effective in engaging with consumers. It involves targeting individuals who have already shown interest in a specific product or service by visiting a relevant page on a website. At BizeeBay, a full-service digital marketing and web development firm, we use retargeting to re-engage with consumers who have already shown interest in a product or service, increasing the likelihood of conversions. By periodically remarketing information from the relevant page, we can effectively bring the consumer back and help them take the desired action. Retargeting is a great way to get the most out of your marketing efforts and make the most of the acquisition costs.