Secret 3: What are your customers questions?



Keyword Mapping Sheet

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Frequently Asked Questions


1. Why is it important to understand my customers’ questions?

Understanding your customers’ questions allows you to create content that directly addresses their needs and concerns. This not only improves user engagement and satisfaction but also enhances your website’s SEO by targeting relevant keywords and phrases.

2. How do I start finding questions my customers are asking?

Use tools like AnswerThePublic to discover common questions related to your core keywords. Enter your primary keyword into the search bar, and the tool will generate a list of related questions that people frequently ask.

3. What is AnswerThePublic, and how does it work?

AnswerThePublic is a keyword research tool that provides insights into the questions and phrases people search for online. It visualizes search queries related to a specific keyword, helping you identify common questions and topics of interest to your audience.

4. How many questions should I select for each core keyword?

Aim to choose at least five questions for each core keyword. This ensures you have a comprehensive understanding of the most relevant and frequently asked questions related to your topic.

5. How do I organize the questions I find?

Use the Keyword Questions Mapping Template provided in the resources. Input your core keywords and the selected questions into the template to keep track of the information systematically.

6. Can you provide an example of how to find and organize questions?

Example: If your core keyword is “metal roofing,” you might find questions like:

  • Are metal roofs better?
  • Are metal roofs better than shingles?
  • Are metal roofs expensive?
  • Can metal roofing be painted?
  • How is metal roofing installed?

Input these questions into the Keyword Questions Mapping Template for easy reference and organization.

7. How do I integrate these questions into my website content?

Start drafting answers for the identified questions. Integrate these answers into your website through blog posts, dedicated FAQ pages, or product/service descriptions. Ensure the content is engaging, informative, and optimized for SEO.