Secret 17: Local SEO vs. Organic SEO


YEXT N.A.P. Checker


Frequently Asked Questions


1. What is Local SEO, and how does it differ from Organic SEO?

Local SEO focuses on optimizing your online presence to attract business from relevant local searches, typically within a specific geographic area. It involves managing your Google My Business (GMB) profile, using local keywords, and encouraging customer reviews. Organic SEO, on the other hand, aims to improve your website’s visibility in search engine results pages (SERPs) for targeted keywords, regardless of the searcher’s location, through content creation, on-page optimization, and backlink building.

2. What role do reviews play in Local SEO?

Reviews play a crucial role in Local SEO by building trust and credibility with potential customers. Positive reviews can improve your rankings in local search results. Encourage satisfied customers to leave reviews, and respond to them by incorporating core keywords where appropriate.

3. How can I ensure NAP consistency across the web?

Ensure that your Name, Address, and Phone Number (NAP) are consistent across your GMB profile, website, and all other online listings. This consistency helps Google trust the accuracy of your business information, which is crucial for local SEO.

4. How should I use analytics to improve my Local SEO strategy?

  1. Monitor GMB Insights: Regularly check the insights provided by GMB to see what search queries are leading users to your listing.
  2. Adjust Keyword Strategy: Use this information to refine your keyword strategy and content on your GMB profile.
  3. Track Performance: Measure the effectiveness of your posts, reviews, and other activities to identify areas for improvement.