Secret 1: Conducting an SEO Website Audit
Resources
1. Screaming Frog SEO Spider (Audit Tool)
https://www.screamingfrog.co.uk/seo-spider/
2. Fiverr (Outsourcing Tool)
Frequently Asked Questions
1. What is an SEO website audit?
Answer: An SEO website audit is a comprehensive analysis of your website’s performance, identifying technical issues, content gaps, and other factors that could be hindering your site’s search engine rankings. It helps in pinpointing areas that need improvement to enhance visibility and user experience.
2. Why is conducting an SEO audit important?
Answer: Conducting an SEO audit is crucial because it helps identify problems that could be affecting your website’s performance in search engines. By addressing these issues, you can improve your site’s ranking, increase traffic, and provide a better user experience.
3. What tool will we use for the SEO audit, and why?
Answer: We will use Screaming Frog SEO Spider for the SEO audit. It’s a powerful tool widely trusted by SEO professionals for its ability to crawl websites like search engines do, identifying technical issues, broken links, and more.
4. How do I download Screaming Frog SEO Spider?
Answer: You can download Screaming Frog SEO Spider from their official website. Search for “Screaming Frog SEO Spider” on Google or Bing, or visit here. Follow the download and installation instructions.
5. What should I do after downloading Screaming Frog SEO Spider?
Answer: After downloading and installing Screaming Frog SEO Spider, open the application, enter your website’s full URL into the search tab, and hit “Start” to begin the audit process. The tool will crawl your website and simulate how search engines discover and evaluate your site.
6. What kind of issues can Screaming Frog SEO Spider identify?
Answer: Screaming Frog SEO Spider can identify a range of issues, including slow-loading pages, mobile usability problems, broken links, improperly configured redirects, missing meta descriptions, duplicate content, and more.
7. How do I export the audit report from Screaming Frog SEO Spider?
Answer: After the crawl is complete, navigate to the “Issues” tab to review the detected problems. Click “Export” to download a detailed report of the audit findings. This report will outline what needs to be fixed on your website and how to address each issue.
8. What should I do with the audit report?
Answer: Familiarize yourself with the audit report by studying it in detail. List down any terms or issues you’re not familiar with and use resources like the SEO Dictionary or Google to understand them. This preparation will help you address the issues more effectively.
9. How can I address the technical issues identified in the audit?
Answer: You can either fix the technical issues yourself if you’re comfortable with the tasks or hire a professional. Setting up an account on Fiverr (www.Fiverr.com) can help you find affordable SEO services and professionals who can assist with the necessary changes.
10. What are the next steps after identifying the issues in the audit report?
Answer: After identifying the issues, start laying the groundwork for improvements. This involves understanding the audit findings, learning the necessary SEO jargon, preparing for potential outsourcing, and researching specific issues in depth. The goal is to make your website more search engine-friendly and improve its overall performance.