Secret 9: Finalize Core & Long-Tailed Keywords
Resources
Keyword Mapping Template
Keyword Tracking Template
Keyword Magic Tool
https://www.semrush.com/features/keyword-magic-tool/
Frequently Asked Questions
1. What are core keywords and why are they important for SEO?
Core keywords are the main terms that are central to your business and describe your primary services or products. They are important for SEO because they represent the primary topics that your website is optimized for, helping to attract relevant traffic and improve search engine rankings.
2. What are long-tailed keywords and why should I use them?
Long-tailed keywords are more specific and usually longer phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search. They are important because they often have lower competition and can attract highly targeted traffic.
3. How do I find related keywords using SEMrush’s Keyword Magic Tool?
- Go to SEMrush and navigate to the Keyword Magic Tool.
- Input your primary keyword.
- Review the suggested keywords, focusing on those with high search volume and low difficulty (indicated by a green KD sign).
- Select keywords that are relevant to your business and can effectively target your audience.
4. What criteria should I use to select target keywords?
Choose keywords that have high search volume and low competition. Additionally, ensure that the keywords are highly relevant to your business, representing terms that your potential customers are likely to use.
5. How do I create a keyword map for my website?
Use a keyword mapping template to assign specific keywords to each webpage. This involves:
- Listing all your target keywords.
- Assigning each keyword to the most relevant webpage.
- Ensuring that no two pages target the same keyword to avoid duplication and cannibalization.
6. How often should I update my keyword rankings?
Update your keyword rankings at least once a week. Regular updates help you track the effectiveness of your SEO strategies and make necessary adjustments to improve your rankings.
7. What is the purpose of the Keyword Tracking Template?
The Keyword Tracking Template helps you monitor your keyword rankings over time. By keeping track of how your keywords are performing, you can identify trends, understand which keywords are driving traffic, and make informed decisions to optimize your content.
8. How can understanding different types of keywords improve my SEO strategy?
Understanding different types of keywords—such as core, long-tailed, and related keywords—allows you to create a more comprehensive SEO strategy. Each type of keyword serves a different purpose, from attracting broad traffic to targeting specific queries that are closer to conversion.
9. How do I ensure my keyword map does not have duplicates in the target URL column?
Carefully assign each keyword to a unique URL. Regularly review your keyword map to ensure there are no duplicates. If you find duplicates, decide which page is the most relevant for the keyword and adjust the assignments accordingly.