Secret 8: High-Level Keyword Research
Resources
Search Intent Tools
SEMrush
Ahrefs
Google Keyword Planner
https://ads.google.com/intl/en_us/home/tools/keyword-planner/
Keyword Research Tool
Google Search Console
https://search.google.com/search-console/about
Understanding Customer Questions
Answer The Public
Quora
Frequently Asked Questions
1. What are the different types of search intents, and why are they important?
Informational Intent: Users seek information. Keywords include “how to maintain a roof” or “signs you need a new roof.”
Navigational Intent: Users look for a specific website or location. Keywords include “roofing company near me” or “[Your Company Name] reviews.”
Transactional Intent: Users are ready to buy or engage in services. Keywords include “roof replacement cost” or “book a roof inspection.”
Commercial Investigation: Users compare options before a purchase. Keywords include “metal vs asphalt shingles roof.”
Understanding search intent helps create content that meets users’ needs, improving engagement and conversion rates.
2. How do I create a list of topics related to my business?
Identify the services you offer and the common concerns of your potential customers.
Example: For a roofing company, topics might include:
- Roof repair and maintenance
- Roof replacement options
- Types of roofing materials
- Seasonal roofing concerns
- Roofing for new construction
- Eco-friendly roofing solutions
- Roofing insurance claims
3. How can I find keywords related to my business topics based on search intent?
Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs. Input your main topics and explore the suggested keywords, focusing on those that match the specific search intents (informational, navigational, transactional, commercial investigation).
4. What tools can I use to find the keywords my website is already ranking for?
Tools like Google Search Console, SEMrush, or Ahrefs are useful for this.
For example, on SEMrush:
- Go to the Organic Research section.
- Enter your domain.
- Review the insights and the keywords your site is ranking for.
5. Why is it important to understand the questions your customers are asking?
Understanding customer questions helps tailor your content to address their specific needs and concerns, improving user engagement and providing value. It also aids in keyword optimization, as these questions often contain valuable keywords.
6. How can I find common customer questions related to my business?
Use tools like AnswerThePublic, Quora, or your own customer service data. For example:
- How long does a roof replacement take?
- What are the signs that I need roof repair?
- How do I file an insurance claim for roof damage?
- What are the benefits of different roofing materials?
7. What is the importance of creating a list of keywords for each search intent?
Creating a list of keywords for each search intent ensures that your content strategy covers all stages of the customer journey, from initial research to final purchase, thus maximizing your SEO efforts and driving relevant traffic to your site.