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A Successful Social Media and Branding Strategy for a Popular Donut Chain

Shipley's Case Study

Shipley's

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A Successful Social Media and Branding Strategy for a Popular Donut Chain

When Shipley’s Do-Nuts, a well-loved donut chain, approached BizeeBay for a comprehensive social media strategy and branding solution, our team was excited to take on the challenge. Over a 12-month period, we developed and implemented a highly effective social media strategy, provided innovative branding ideas, and managed their social media accounts, which led to a significant increase in their follower base. This case study explores the collaborative process and the outstanding results achieved through our partnership with Shipley Do-Nuts.

The Challenge

Shipley’s Do-Nuts sought to improve their online presence and engage with their audience more effectively. They needed a creative and consistent social media strategy that would not only resonate with their existing customers but also attract new followers. Moreover, they wanted to develop branding ideas that would set them apart from competitors and could be implemented by their future in-house marketing team.

The BizeeBay Solution

Our team of social media experts conducted thorough research on Shipley’s Do-Nuts’ target audience and industry trends. Based on our findings, we devised a customized social media strategy that focused on creating engaging, visually appealing content, and promoting user-generated content to increase audience interaction.

 
Shipley's

Social Media Strategy

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Impact

Innovative Branding Ideas

To set Shipley’s Do-Nuts apart from competitors, our creative team developed unique branding ideas that captured the essence of the brand while appealing to a wide range of customers. These ideas included a refreshed logo, a unified color scheme, and visually appealing packaging designs that emphasized the freshness and quality of their donuts.

 
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Collaboration and Transition to In-house Marketing Team

As Shipley’s Do-Nuts prepared to bring their marketing efforts in-house, we worked closely with their internal team to ensure a seamless transition. This included providing comprehensive training on the social media strategy and branding ideas, as well as ongoing support during the initial months of the transition.

 
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Results

  • Follower Growth: Over the course of our 12-month partnership, Shipley Do-Nuts’ social media following increased from 12.8k to 18.1k, representing a 41% growth in their audience.
  • Increased Engagement: The new social media strategy and visually appealing content led to higher levels of engagement on their posts, including likes, comments, and shares.
  • User-Generated Content: By promoting user-generated content, we were able to foster a stronger sense of community among Shipley Do-Nuts’ customers, further increasing brand loyalty.
  • Smooth Transition to In-house Marketing Team: Through close collaboration and comprehensive training, we successfully transitioned the social media strategy and branding efforts to Shipley Do-Nuts’ internal marketing team, ensuring the continued success of their online presence.
  • Lasting Impact: Even after the completion of our partnership, Shipley Do-Nuts continues to use the social media strategy and branding ideas we developed, which stands as a testament to the effectiveness and longevity of our solutions.

Conclusion

The BizeeBay and Shipley Do-Nuts collaboration is an excellent example of how a tailored social media strategy, coupled with innovative branding ideas, can significantly impact a company’s online presence and audience engagement. Our team’s expertise, dedication, and commitment to understanding the unique needs of Shipley Do-Nuts led to the successful growth of their follower base and a lasting, positive impact on their brand.

Through effective collaboration and support, we were able to transition the management of their social media and branding to Shipley Do-Nuts’ internal team, ensuring that the positive momentum continues. The continued use of the strategies and branding ideas developed by BizeeBay demonstrates the lasting value we bring to our clients, and we are proud to have played a role in Shipley Do-Nuts’ ongoing success.

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Cody Hirning
Cody Hirning
2023-12-27
I own a remodeling company and Jordan and Sam were awesome to work with on building my website and marketing plan for my business!
Maggie Monroe
Maggie Monroe
2023-12-26
Bizeebay really helped increase traffic to our site, and helped us generate SEO that has since payed off. Thanks guys!
clayton farrar
clayton farrar
2023-12-26
Great company with a friendly team.
Nicholas Frohlich
Nicholas Frohlich
2023-12-26
BizeeBay is a team of true professionals. I run a regional steam cleaning service and after working with BizeeBay for 4 months my revenue has grown nearly 300%. I was skeptical about outsourcing marketing but after speaking to my wife she helped me realize that focusing on my daily tasks and current clients while delegating new client acquisition to the right professional service would help our company grow exponentially at a time when our growth had reached a plateau.Their strategy was customized towards my industry and regional interests. I can't say enough good things about the BizeeBay team it was a true pleasure to work with such effective people.
Destiny Lamontagne
Destiny Lamontagne
2023-12-26
Highly recommend BizeeBay, amazing company
barry plante
barry plante
2023-12-26
Used BizzeeBay for a personal project. Was so impressed we brought them on for business. Nothing is too small or big. Very professional and do great work. Highly recommend
Scott Fink
Scott Fink
2023-12-20
Great people to work with. Communication was very pleasant. Got the work done in a very timely manner. Truly impressed by the effort and results from BizeeBay!
Cody Cooper
Cody Cooper
2023-12-15
They were super easy to work with. Created my website from scratch and did it extremely quickly. Any revisions I needed they got done in timely manner.

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