Sweet Success in Digital Growth in the First Three Months! (September – December 2023)
Flourhouse Bakery Case Study
Flourhouse Bakery x BizeeBay Case Study
Over Three months, Flourhouse Bakery experienced a remarkable journey in digital marketing. This case study highlights the significant growth in organic reach, profile activity, engagement, and influencer collaborations that helped the bakery rise to new heights.
Social Media Management Overview
Strategies Implemented
Engaging Content Creation Delicious Visuals
Focusing on high-quality, appetizing images and videos of bakery products to attract and retain audience attention. Storytelling Posts: Sharing the bakery’s journey, customer testimonials, and behind-the-scenes glimpses to create a more personal and engaging brand story.
Influencer Collaborations
Local Food Bloggers and Influencers
Partnering with local food enthusiasts to showcase the bakery’s offerings, thus reaching a broader, community-oriented audience.
Themed Campaigns
Collaborating on seasonal and event-based content, aligning with holidays and local events for timely and relevant promotions. Social Media Engagement Interactive Campaigns: Hosting contests, polls, and Q&A sessions to increase audience interaction and engagement. Responsive Communication: Actively responding to comments and messages to build a loyal and engaged community.
Digital Optimization
SEO for Online Content
Implementing SEO strategies for the bakery’s website and blog to increase organic visibility.
Mobile-Friendly Design
Ensuring the website is responsive and user-friendly across all devices, enhancing the user experience and accessibility.
Achievements Overview
Organic Reach
- Total Accounts Reached: 11,091
- Follower Increase: 1,628 (44.4% increase)
- Non-Followers Reached: 9,463 (162% increase)
Organic Impressions
- Total Impressions: 79,122 (100% increase)
Profile Activity
- Total Profile Activity: 10,340 (320% increase)
- Profile Visits: 8,856 (305% increase)
- External Link Taps: 1,484 (441% increase)
Engagement
- Total Accounts Engaged: 783
- Followers Engaged: 433 (63.3% increase)
- Non-Followers Engaged: 350 (28.6% increase)
Content Interactions
- In-Feed Posts Interactions: 1,859 (36.7% increase)
- Reels Interactions: 437 (107% increase)
- Story Interactions: 65 (51.1% increase)
Alternative Marketing Channels
Flourhouse Bakery SEO
In addition to the influencer marketing campaign, we explored other creative advertising channels that allowed us to target our desired audience without violating advertising restrictions. These channels included:
SEO Performance Overview
Organic Keyword Ranking Improvements
- “Bakery Newton MA”: Improved from a baseline ranking of 58 to consistently ranking within the top 4.
- “Flour House Bakery”: Maintained a dominant ranking of 1 throughout the campaign.
- “Breakfast Sandwiches Newton”: Rose from a baseline of 44 to a steady ranking of 2.
- “Bakery Wholesale Boston”: Significant improvement from not ranking to consistently being in the top 3.
- “English Muffin Wholesale Boston”: Improved from not ranking to a consistent top 2 position.
- “Sweet Pastries Newton”: Enhanced from a baseline of 45 to frequently ranking in the top 3.
Local Search Results
- “Bakery Newton Ma”: Improved local ranking, reaching positions as high as 4.
- “Breakfast Sandwiches Newton”: Significant local improvement, achieving a top 3 position.
- “Sweet Pastries Newton”: Dramatic improvement in local search, reaching the top 2 positions.
- “Bakery Wholesale Boston”: Progressed from not appearing in local maps to ranking at 10.
- “English Muffin Wholesale Boston”: Achieved the top position in local search.
- “Flour House Bakery”: Consistently held the number 1 spot in local search results.
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Influencer Results
- Influencer Activations: 34
- Unique Pieces of Content: 63
- Collaborative Reels Views: 234,704
- Reach for In-Feed Posts: 5,420
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