Armadillo Auto Glass Case Study

Driving Business Growth Through Conversion Rate Optimization and SEO: Armadillo Auto Glass Case Study

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Driving Business Growth Through Conversion Rate Optimization and SEO


BizeeBay's expertise in digital marketing goes beyond traditional advertising solutions. We also excel in helping our clients optimize their online presence and drive organic growth. Our case study for Armadillo Auto Glass showcases the power of conversion rate optimization and a well-crafted SEO strategy in generating a consistent influx of leads and business calls.

The Challenge

Armadillo Auto Glass, a reputable auto glass repair and replacement service provider, sought to improve their online visibility and increase the number of inbound leads from their website. Their goal was to drive more high-quality business calls from potential customers searching for auto glass services in their area.

The BizeeBay Solution

To help Armadillo Auto Glass achieve its goals, BizeeBay developed a comprehensive strategy that focused on two key areas: conversion rate optimization and search engine optimization. By refining their website's user experience and implementing our proven keyword strategy, we ensured their online presence would attract and convert potential customers.

Conversion Rate Optimization

We began by conducting a thorough analysis of Armadillo Auto Glass's website to identify areas of improvement that would enhance the user experience and increase the likelihood of visitors converting into leads.

Key optimizations included

  1. Streamlining the website’s design for easier navigation and better mobile responsiveness.
  2. Improving calls-to-action and placing them strategically throughout the site to encourage user engagement.
  3. Optimizing contact forms and incorporating click-to-call functionality to simplify the process of connecting with the business.
  4. Showcasing testimonials and case studies to build credibility and

Search Engine Optimization

In addition to optimizing the website for conversions, we implemented our overarching keyword strategy to improve Armadillo Auto Glass's search engine rankings and increase organic traffic.

SEO Efforts Focused On The Following

  1. Keyword Research: We conducted comprehensive keyword research to identify high-value search terms that potential customers were using to find auto glass services in the target region.

  2. On-Page SEO: We optimized the website’s content, meta tags, and URL structure to align with our keyword strategy, ensuring search engines could easily crawl and index the site.

  3. Content Creation: To further improve search rankings, we developed high-quality, informative content targeting relevant keywords. This included blog posts, articles, and resources on auto glass repair, maintenance, and replacement.

  4. Local SEO: Recognizing the importance of local search for Armadillo Auto Glass’s business, we optimized their Google My Business listing, built citations, and encouraged customer reviews to improve their local search visibility.

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  1. Over 200 business calls per month generated from the power of SEO, providing a consistent and reliable source of high-quality leads.

  2. Improved website user experience, resulting in increased conversion rates and a higher percentage of visitors becoming leads.

  3. Higher search engine rankings for targeted keywords, leading to increased organic traffic and better visibility among potential customers.

  4. Enhanced local search presence, making it easier for potential customers in the target region to find and connect with Armadillo Auto Glass.


BizeeBay’s tailored

digital marketing strategy for Armadillo Auto Glass demonstrates the power of conversion rate optimization and search engine optimization in driving business growth. By refining the website’s user experience and implementing a targeted keyword strategy, we were able to generate a steady stream of high-quality leads and increase the number of business calls.

Our case study highlights BizeeBay’s ability to assess a client’s unique needs and develop tailored strategies that deliver tangible results. With our expertise in digital marketing, we helped Armadillo Auto Glass enhance its online visibility, improve its website’s performance, and secure a dominant position in its local market.

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