BizeeBay Case Study
420seven Cannabis Industry Marketing Case Study
See how we created a brand following in less than 2 years by leveraging our influencer strategy and strategic marketing program.
BizeeBay Case Influencer Strategy
Project Overview
Challenge
The cannabis industry is notoriously difficult to advertise due to strict regulations and advertising bans on traditional platforms. 420Seven faced the challenge of not only entering a saturated market but also overcoming these advertising restrictions in order to make their mark and generate substantial sales.
The Results
- Boosted visibility through strategic partnerships.
- Enhanced traffic with targeted content that was optimized for search engines.
- Partnered with niche influencers to expand reach.
We find creative ways to drive sales
In addition to the influencer marketing campaign, we explored other creative advertising channels to target our desired audience without violating advertising restrictions.
Cannabis Industry Forums and Niche Communities
We engaged with niche communities and forums dedicated to cannabis cultivation, where we could share valuable content, provide expert advice, and answer questions. This not only increased brand awareness but also positioned 420Seven as a knowledgeable and trustworthy industry leader.
Content Marketing & SEO for Google, Bing, & DuckDuckGo
We developed a comprehensive content marketing strategy, creating high-quality articles, blog posts, and resources to attract organic traffic to 420Seven’s website. By optimizing content for search engines, we ensured that potential customers searching for information on LED grow lights and cannabis cultivation found 420Seven’s website.
Influencer Selection
We carefully vetted potential influencers, selecting those who were genuinely passionate about cannabis cultivation and had a strong understanding of the products. This ensured the content they produced would be informative and resonate with their audience.
Content Creation
Working closely with the influencers, we crafted content that not only highlighted the unique features of 420Seven’s LED grow lights but also provided valuable tips and insights on cannabis cultivation. This combination of product promotion and educational content was key to building trust and credibility among potential customers.
Campaign Monitoring & Optimization
We continuously monitored performance metrics throughout the influencer marketing campaign such as engagement, reach, and conversions. This allowed us to identify areas for us to double down on and others for us to ditch.
Cross Promotion & Collaboration
To further amplify the campaign’s reach, we encouraged influencers to collaborate with each other, fostering a sense of community and support among them. This cross-promotion and collaboration not only increased brand exposure but also created a strong network of advocates for 420Seven’s products.
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