Your Go-To SEO Monthly Reporting Checklist
Ensure your SEO efforts are aligned with your goals using our detailed reporting checklist. From metrics to insights, stay ahead every month.
SEO Monthly Reporting Checklist
Website Performance Overview
Keyword Performance
Development Phase
Website Performance Overview
Local SEO (If Applicalble)
Conversions & Goal Tracking
Competitor Analysis
Recommendations & Next Steps
Website Performance Overview
Gain insights into your website’s traffic, speed, and user engagement to ensure optimal performance.
- Analyze total organic traffic and segmentation (organic, referral, direct, paid).
- Review top-performing pages by traffic and engagement.
- Evaluate bounce rate, session duration, and pages per session (organic only).
- Track core web vitals: LCP, FID, CLS.
Conversions & Goal Tracking
Monitor conversions and track key goals to measure the true impact of your SEO efforts.
- Analyze total conversions from organic traffic (forms, calls, sales).
- Calculate organic traffic conversion rate.
- Identify top converting pages.
- Evaluate lead quality from organic sources.
- Analyze call tracking metrics (volume, duration, source).
Keyword Performance
- Monitor top 10 keyword ranking changes (focus on high-value keywords).
- Compare branded vs. non-branded keyword performance.
- Identify trending and long-tail keyword opportunities.
- Analyze search intent alignment for key content.
- Identify underperforming pages with low CTR for optimization.
Content Analysis
- Evaluate top 5 performing articles/pages by organic traffic.
- Conduct content decay analysis for declining pages.
- Perform competitor content gap analysis.
- Assess engagement metrics for content (time on page, shares, backlinks).
- Plan content updates or refreshes for outdated pages.
Technical SEO
- Check sitemap submission and indexing status in Bing Webmaster Tools.
- Resolve crawl errors and monitor crawl budget utilization.
- Validate structured data implementation (e.g., schema.org).
- Check for canonical tag issues and duplicate content.
- Review and optimize internal linking structure.
- Ensure SSL certificate and proper HTTP to HTTPS redirects.
Local SEO (If Applicalble)
- Analyze Bing Places insights: views, calls, directions.
- Track local keyword rankings and visibility.
- Ensure NAP (Name, Address, Phone) consistency across directories.
- Monitor and manage reviews on Bing Places and other platforms.
- Track progress on citation building for local SEO.
Competitor Analysis
- Compare competitor rankings for shared keywords.
- Identify backlink opportunities by analyzing competitor profiles.
- Track new competitor strategies (content, keywords, links).
- Monitor SERP changes for new entrants or shifts in rankings.
Recommendations & Next Steps
- List priority technical fixes and optimizations for next month.
- Highlight low-effort, high-impact SEO opportunities.
- Identify new content, keyword, and backlink opportunities.
- Specific technical fixes to implement
Ready to Grow Your Business?
Whether you’re looking to improve your search visibility, build a custom website, optimize your WordPress or Shopify platform, or develop a digital marketing strategy that delivers measurable results, BizeeBay is ready to help.