BizeeBay Case Study
SEO services for pizza shop
See how we helped HOTBOX Pizza in Boston, MA navigate through a shadow ban on social media, active over 30 influencers, and craft a website that fits the brand perfectly, all while driving in-person visits through various efforts.
Navigate Shadow Ban on Instagram
Project Overview
Overcoming The Shadow Ban
In a remarkable three-month period, HOTBOX transformed its digital strategy to overcome the challenges posed by a shadow ban. This case study delves into the innovative tactics and significant results achieved in organic reach, engagement, and influencer collaboration.
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Shadow Ban Impact
Restricted visibility an reduced content reach. -
Strategic Response
Comprehensive strategy revision to align with platform guidelines and enhance organic visibility
Strategic SEO Implementation
Website optimization
Content Strategy
Backlinking and Local SEO
Encouraging Engagement
Organic Impressions
Post-Shadow Ban
Strategic SEO Implementation
Website Optimizaiton
Focused on enhancing the user experience and keyword integration.
Content Strategy
Developed engaging and relevant content to resonate with the target audience, ensuring keyword alignment.
Backlinking and Local SEO
Strengthened HOTBOX’s backlink profile and improved local SEO for better visibility in location-specific searches.
HOTBOX Pizza's SEO Overview
HOTBOX, a popular pizza and roast beef restaurant, embarked on a comprehensive SEO strategy. This case study highlights their remarkable progress in search engine rankings for several targeted keywords.
Influencer Results
- Influencer Activations: 18
- Collaborative Reels Views: 127,776
- Reach for In-Feed Posts: 31,256
- Unique Pieces of Content: 19
Keyword Ranking Milestones
HOTBOX Pizza
- Achieved and maintained the top position (Rank 1) consistently.
- Improved from an initial base ranking of 11.
Somerville Pizza
- Increased visibility with a rise to Rank 9.
- Original base ranking was 62, indicating substantial progress.
Bow Market Somerville
- Improved from not ranking to peaking at Rank 6.
- Demonstrated a significant upward trend from a base rank outside the top 100.
Pizza in Somerville
- Reached Rank 14, up from a base ranking of 49.
- Consistent improvement in a highly competitive keyword category.
Hot Box Pizza
- Dominated the top spot (Rank 1) after not being in the top 100 initially.
- Showed rapid improvement and strong search presence.
North Shore Roast Beef
- Improved to Rank 9 from not being ranked initially.
- Significant visibility in a niche category.
Social Media Management Overview
- Refining content to align with social media policies and improve organic visibility.
- Boosting audience interactions to organically increase reach and engagement.
- Using a variety of content types to enhance visibility.
- Leveraging existing networks and user-generated content (UGC) to amplify reach and authenticity. This involved collaborating with influencers to create and share content that resonates with their followers, thereby extending HOTBOX’s reach beyond its immediate audience.
Achievements Overview
Organic Reach (Post-Shadow Ban)
- Non-followers Reached: 4,075 (+65.8% increase)
- New Followers: 2,911 (31.6% increase)
- Total Users Reached: 6,986 (97.4% increase)
- Total Organic Reach: 20,536
Profile Activity
- Profile Visits: 3,746 (100% increase)
- External Link Taps: 498 (169% increase)
- Total Activities: 4,244 (107% increase)
- Influencer Activations: 34
Hot Box Pizza
- In-feed Interactions: 1,991 (135% increase)
- Reel Interactions: 467 (407% increase)
- Story Interactions: 33 (120% increase)
- Total Interaction Increase: 662%
Organic Impressions
- Followers Engaged: 435 (26.6% increase)
- Non-followers Engaged: 1,191 (193% increase)
- Followers Engaged: 441 (54.4% increase)
- Non-followers Engaged: 148 (108% increase)
- Total Engagement Increase: 162.4%
Organic Impressions
- Total Impressions: 48,697 (70.8% increase)
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How HotBox Pizza Thrived with BizeeBay’s Expertise
BizeeBay’s strategic digital marketing approach for Flourhouse Bakery showcases our ability to combine creativity and technical expertise to drive significant results. By designing a visually appealing and user-friendly website, optimizing SEO, and curating engaging content, we enabled Flourhouse Bakery to enhance its brand presence and attract a broader customer base.
This case study highlights BizeeBay’s dedication to tailoring strategies that meet each client’s unique needs and objectives. Through collaboration and innovation, we helped Flourhouse Bakery establish a robust online presence, engage their target audience effectively, and achieve sustained business growth in a competitive industry.
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FAQ
Frequently Asked Questions
How Did The Influencer Strategy Contribute To Overcoming The Shadow Ban?
By leveraging influencer networks and user-generated content, HOTBOX expanded its reach and authenticity, engaging a broader audience and effectively bypassing the limitations imposed by the shadow ban.
What Role Did UGC Play In HOTBOX's Digital Strategy?
UGC played a crucial role in building authentic connections with the audience, enhancing content diversity, and providing social proof, all of which contributed to increased engagement and reach.
Can Similar Strategies Help Other Businesses Facing Digital Constraints?
Yes, these adaptable and creative strategies can be instrumental for any business looking to enhance its digital presence amidst challenges like shadow bans.