BizeeBay Case Study
Flourhouse Bakery SEO Case Study
See how we helped Flourhouse Bakery in Boston, MA create a website that helped drive orders online while sticking to its brand identity and crafting content for search engines that, in turn, drove rankings for high-value keywords up in rankings.
Bakery SEO Strategy
Project Overview
Challenge
Flourhouse Bakery faced significant hurdles in a competitive local market, including limited online visibility, low social media engagement, and underperforming SEO. Additionally, the lack of an effective content strategy and challenges in reaching the local community hindered their growth and customer acquisition efforts.
Strategies Implemented
Engaging Content Creation
Influencer Collaborations
Social Media Engagement
Digital Optimization
Influencer Collaborations
See how we teamed up with influencers that have a hyper local audience that allowed our client to leverage to drive traffic to their Boston based bakery.
Local Food Bloggers and Influencers
Partnering with local food enthusiasts and influencers allowed Flourhouse Bakery to showcase its offerings while connecting with a broader, community-focused audience. Selecting the right influencers is essential—not only must they align culturally with the brand, but their audience must also be hyper-local to effectively drive foot traffic to the bakery's brick-and-mortar location.
Themed Campaigns
Creating seasonal and event-based content tailored to holidays and local happenings ensures timely and relevant promotions. Engaging the audience through interactive social media campaigns—such as contests, polls, and Q&A sessions—fosters increased interaction and connection. Actively responding to comments and messages strengthens relationships, building a loyal and highly engaged community.
Flourhouse Bakery 𝘟 BizeeBay Case Study
Over Three months, Flourhouse Bakery experienced a remarkable journey in digital marketing. This case study highlights the significant growth in organic reach, profile activity, engagement, and influencer collaborations that helped the bakery rise to new heights.
Engaging Content Creation Delicious Visuals
Focusing on high-quality, appetizing images and videos of bakery products to attract and retain audience attention. Storytelling Posts: Sharing the bakery’s journey, customer testimonials, and behind-the-scenes glimpses to create a more personal and engaging brand story.
Alternative Marketing Channels
In addition to the influencer marketing campaign, we explored other creative advertising channels that allowed us to target our desired audience without violating advertising restrictions. These channels included:
Our Results
Organic Reach
- Total Accounts Reached: 11,091
- Follower Increase: 1,628 (44.4% increase)
- Non-Followers Reached: 9,463 (162% increase)
- Reach for In-Feed Posts: 5,420
Profile Activity
- Total Profile Activity 10,340 (320% increase)
- Profile Visits 8,856 (305% increase)
- External Link Taps1,484 (441% increase)
Engagement
- Total Accounts Engaged: 783
- Followers Engaged: 433 (63.3% increase)
- Non-Followers Engaged: 350 (28.6% increase)
Organic Impressions
- Total Impressions: 79,122 (100% increase)
Content Interactions
- In-Feed Posts Interactions: 1,859 (36.7% increase)
- Reels Interactions: 437 (107% increase)
- Story Interactions: 65 (51.1% increase)
- Reach for In-Feed Posts: 5,420
Influencer Results
- Influencer Activations: 34
- Unique Pieces of Content: 63
- Collaborative Reels Views: 234,704
- Reach for In-Feed Posts: 5,420
Boston Bakery SEO Performance Overview
Local Google Maps Ranking Results
-
Bakery Newton MA
Improved from a baseline ranking of 58 to consistently ranking within the top 4. -
Flour House Bakery
Maintained a dominant ranking of 1 throughout the campaign. -
Breakfast Sandwiches Newton
Rose from a baseline of 44 to a steady ranking of 2. -
Bakery Wholesale Boston
Significant improvement from not ranking to consistently being in the top 3. -
English Muffin Wholesale Boston
Improved from not ranking to a consistent top 2 position. -
Sweet Pastries Newton
Enhanced from a baseline of 45 to frequently ranking in the top 3.
Local Bing Maps Ranking Results
-
Bakery Newton Ma
Improved local ranking, reaching positions as high as 4. -
Breakfast Sandwiches Newton
Significant local improvement, achieving a top 3 position. -
Sweet Pastries Newton
Dramatic improvement in local search, reaching the top 2 positions. -
Bakery Wholesale Boston
Progressed from not appearing in local maps to ranking at 10. -
English Muffin Wholesale Boston
Achieved the top position in local search. -
Flour House Bakery
Consistently held the number 1 spot in local search results.
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How Flourhouse Bakery Achieved Success with BizeeBay’s Expertise
BizeeBay’s strategic digital marketing approach for Flourhouse Bakery showcases our ability to combine creativity and technical expertise to drive significant results. By designing a visually appealing and user-friendly website, optimizing SEO, and curating engaging content, we enabled Flourhouse Bakery to enhance its brand presence and attract a broader customer base.
This case study highlights BizeeBay’s dedication to tailoring strategies that meet each client’s unique needs and objectives. Through collaboration and innovation, we helped Flourhouse Bakery establish a robust online presence, engage their target audience effectively, and achieve sustained business growth in a competitive industry.
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FAQ
Frequently Asked Questions
How Did Flourhouse Bakery's Digital Strategy Contribute To Its Growth?
The combination of visually appealing content, strategic influencer partnerships, active social media engagement, and digital optimization played a key role in driving growth and engagement.
What Role Did Influencers Play In Increasing The Bakery's Reach?
Influencers helped in reaching a wider, more diverse audience, particularly through visually compelling reels and posts, amplifying the bakery’s online presence and reach.
Can Other Small Businesses Replicate This Strategy For Their Growth?
Yes, these strategies are adaptable and can be effectively applied to other small businesses seeking to enhance their digital footprint and engage with a broader audience.