BizeeBay Case Study
Roofing Lead Generation Automation BOT
Learn how we have helped roofers in Central Texas generate over $10,000,000+ in sales since 2024 using this automation strategy.
BizeeBay Marketing Automations
Project Overview
Challenge
In the roofing business, timing is everything. After a hailstorm hits, the window to secure new clients is short, and competition is fierce. Most door-to-door sales teams are flying blind, wasting hours knocking on doors with no idea who needs help, who qualifies, or who’s even home.
The Results
At BizeeBay, we built a fully automated system to give our roofing clients a massive edge after every storm. By combining live hailstorm tracking, demographic targeting, and multi-channel outreach, we created a lead engine that feeds reps exactly who to call, where to knock, and when to follow up.
Marketing Automations Made Easy
How It Works
1. Live Hailstorm Detection
- We tap into a real-time weather API that detects hailstorms across Central Texas.
- Once a storm is confirmed, our system automatically generates a map outlining the exact strike zone.
Our system connects to a real-time weather API to detect hailstorms as soon as they happen. Once confirmed, a strike zone map is automatically generated to pinpoint affected neighborhoods.
2. Address & Homeowner Matching
- Using GIS data, we correlate every residential address in the storm path.
- Then we skip trace those addresses to identify the homeowners; including name, income range, estimated credit score, and contact info (email, phone, etc.).
We use GIS data to identify every home within the storm path. Each address is then skip-traced to uncover the homeowner’s name, contact info, estimated credit score, and income range.
3. Automated Outreach Engine
- Voicemail Drops: We send out automated voicemails letting residents know a local roofing rep will be reaching out.
- Email Follow-Ups: Custom emails are sent, designed to prompt replies, clicks, or calls.
- Lead Scoring: Every interaction is tracked. Anyone who opens an email, calls back, or texts back is marked as a "hot lead."
The system instantly drops voicemails and sends personalized emails to homeowners, letting them know a roofing rep will follow up. Every response, from opened emails to returned calls, is tracked and scored for lead quality.
4. Daily Lead Reports
- Each morning, your team receives a prioritized list of the hottest leads from the previous 24 hours — already warmed up and expecting contact.
Each morning, we deliver a list of your hottest leads, prioritized by engagement, so your team knows exactly who to call, visit, or close.
5. Offline Reinforcement
- Yard signs at neighborhood entrances
- Direct mailers timed to hit 2–3 days post-storm
- Trained door-to-door teams using real-time lead heatmaps
How we Help
We amplify digital outreach with physical signs, mailers, and real-time maps for door-to-door teams; ensuring your brand dominates the neighborhood post-storm.
Who is this for?
- Roofing companies in hail-prone regions
- Teams with door-to-door sales reps
- Businesses looking to scale without growing headcount
- Owners tired of playing catch-up after every storm
BizeeBay Digital Marketing Agency
Why This Works Better Than Anything Else
Learn why BizeeBay is the leader in marketing auotomations for roofing companies.
Traditional Canvassing
- Manual, random lead identification
- Hours or days later outreach speed
- No personalization
- Cold leads
- Inconsistent follow up
BizeeBay Automation
- Storm-triggered & data-enriched
- Instant (within minutes)
- Income, property, and behavior personalization
- Warmed-up and scored leads
- Fully automated + prioritized follow up
How Caliber Roofing Achieved Success with BizeeBay’s Expertise
Roofing companies using our system report 4X more qualified appointments in the same week compared to traditional door knocking. Outreach begins within minutes of hail detection, resulting in a 60% faster response time. Warmed-up leads from automated voicemails and emails convert at a 40% close rate, nearly three times higher than cold approaches. With enriched data on each prospect, your team no longer guesses who needs a roof; they know who was hit, who’s home, and who can pay.
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FAQ
Frequently Asked Questions
How accurate is the hail detection system?
Our software taps into government-grade weather APIs and triangulates hail damage zones based on confirmed radar impact and crowd-reported data. The storm maps are accurate to the neighborhood level within minutes of the storm.
Where does the homeowner data come from?
We use professional skip-tracing tools that pull from public records, real estate databases, and consumer insight platforms. This includes contact info, estimated income, property value, and sometimes roof age — all legally sourced.
Is this legal and TCPA compliant?
Yes. Our voicemail drops are compliant with FCC guidelines and don’t trigger a phone ring. Email outreach uses opt-out language and follows CAN-SPAM guidelines. Our system is built for responsible, legal outreach only.
Can I customize the voicemail or emails?
Absolutely. We offer professionally written templates, but you can fully customize your voicemail scripts, email copy, and even how your brand appears on mailers and signs.
Do I need my own CRM?
No. Our system functions as a standalone solution or can be integrated with CRMs like HubSpot, Salesforce, JobNimbus, or AccuLynx depending on your tech stack.
What if I don’t have door knockers or a sales team yet?
We can still build your lead pipeline — and even help you find partners for fulfillment. Our goal is to generate revenue-producing leads with or without door knocking.
How much does it cost?
Pricing depends on territory size and the number of storms tracked per year. We offer flat monthly retainers or pay-per-storm packages. Book a demo to get a custom quote.
What makes BizeeBay different from other roofing marketing firms?
We don’t just run ads — we engineer systems. Our automations put you first to the door, in the inbox, and top of mind — automatically. And because we only work with one roofer per region, you’ll never compete with another BizeeBay client.