Project Overview
Challenge
Simply Hay needed more than just a standard Shopify store — they required a site that felt clean, premium, and brand-aligned while remaining easy to manage and scale as the business grew. The client also wanted the design to look visually consistent across all devices, with product pages that supported both education and conversion without overwhelming the user. Additionally, the site needed to be optimized for performance and usability without relying on bloated third-party themes.
Our Solution
We built a fully custom Shopify theme using fluid layout principles (vh, vw, and % units) to ensure the site scaled seamlessly across screen sizes. Our modular approach to page sections allowed for easy backend content updates, while maintaining a cohesive and elegant front-end design. By optimizing assets, streamlining navigation, and aligning with the brand’s clean aesthetic, we delivered a user-friendly and scalable eCommerce platform tailored for long-term D2C growth.
Simply Hay Page Structure
We built a complete content and commerce experience, including:
- Core Pages: Homepage, About, Contact, FAQ, and supporting content
- Collection Pages: Organized product groupings to enhance browsing
- Product Pages: Clean, informative layouts with images, descriptions, and seamless purchasing options
Development Approach
Development Approach
Platform: Custom theme built on Shopify
- Responsive Fluid Layout: Used vh, vw, and % units for typography, spacing, and containers—ensuring the site scales proportionally on all devices
- Modular Design: Leveraged Shopify’s sections framework so the client can easily update content, images, and layout blocks without code
- Mobile-First Performance: Optimized for mobile UX without compromising desktop elegance
Content & Design Execution
- Implemented directly from provided design files and branding guides
- Maintained brand consistency across all pages through custom typography, visual spacing, and image styling
- Created intuitive navigation and simple product browsing to support fast purchasing decisions
Performance & Scalability
- Fast Load Times: Compressed image assets, lazy-loading, and lightweight codebase
- Scalable Architecture: Flexible product grid and category system make it easy to grow the catalog
- Admin-Friendly Editing: Non-technical users can easily update copy, images, and product data through the Shopify backend
Why Should You Choose bizeeBay?
- Expertise in SEO and web development that drives growth.
- Tailored solutions for your unique business needs.
- Targeted traffic, better rankings, and higher conversions.
- Complete SEO, design, and maintenance support.
Frequently Asked Questions
Was this built using a Shopify theme or custom code?
We developed a fully custom Liquid theme to match the client’s Figma and PSD designs with high accuracy; no off-the-shelf theme was used.
What makes a “fluid layout” different from a responsive layout?
A fluid layout scales proportionally using vw and vh units, so the site adjusts seamlessly to any screen size without relying on fixed widths or breakpoints. It maintains consistent visual proportions across all devices.
Why didn’t you use a standard fixed-width container?
The client requested a design that feels immersive and full-width on all screen sizes. A fixed container would have broken the visual consistency, especially on large monitors and ultra-wide screens.
Is this site mobile-friendly?
Yes, the fluid layout ensures that every element scales properly on phones, tablets, and desktops, creating a consistent mobile experience without needing a separate design.
Can this fluid approach work for other industries or Shopify stores?
Absolutely. While it’s more custom, fluid layouts are ideal for brands with highly visual designs or luxury aesthetics that demand full control over layout and proportions.
Is the site easy to update or manage long term?
Yes. We built it with scalability and maintainability in mind, allowing the client to add new content or products without breaking the layout.
Ready to Grow Your Business?
Whether you’re looking to improve your search visibility, build a custom website, optimize your WordPress or Shopify platform, or develop a digital marketing strategy that delivers measurable results, BizeeBay is ready to help.
Let’s build something that supports your business today and well into the future.